Reading Time: 2 minutes
BtoBet’s Chairman Alessandro Fried attended the AI Malta Summit where together with a panel of leading experts from the iGaming industry he discussed the various benefits and applications of Artificial Intelligence in the industry.
The panel discussed the importance of this disruptive form of technology at an industry level, with Fried giving his insight on how fundamental a role AI can have in all stages of the iGaming industry, from acquisition to retention and reactivation of players, and how AI can be an asset when it comes to the operator’s daily activities whilst also safeguarding the players’ interests.
Fried also gave his insight on the various challenges that see the industry still lagging behind other sectors. He opined that this is primarily due to the reluctant approach from the major operators to change their mentality and truly endorse Artificial Intelligence at the core of their business not only for their own benefit, but essentially for a better player experience.
BtoBet has recently published an Industry Report focusing on the various aspects of AI’s application in iGaming. The report analyses the various ways in which AI can prove to be fundamental for the industry, namely through:
- Personalization through data acquisition and analytics;
- AI as the core tool for an optimal Omnichannel;
- AI in the prevention of gambling addiction;
- AI in risk management
Download the report and book a meeting with our team of experts to have a demonstration on how BtoBet’s technologies can suite your requirements and assist your growth.
About BtoBet:
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, finance, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained in these advanced environments, allows BtoBet to be visionary in the iGaming and Sports betting industry with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit our site on: www.btobet.com
Source: European Gaming Industry News
