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DrückGlück, the largest online casino brand in Germany, has pitched in to sponsor two of the country’s most popular television shows, Celebrity Big Brother and Global Gladiators, in its bid to raise the tempo of its marketing blitz.
The advertisements of the Schleswig Holstein based casino company will be aired on channel Sat 1 and Pro 7 respectively and in a prime-time slot.
DrückGlück, powered by the SkillOnNet platform, is the largest online casino in Germany offering 1,250+ slots from major suppliers such as Merkur, Play’n GO and Microgaming, as well as localised payment options and gold-star customer support.
Michael Golembo at DrückGlück, said: “We are one of the largest offline advertisers in Germany with TV, city buses and live shows to engage with our players. The deals to sponsor Celebrity Big Brother and Global Gladiators will help strengthen our position as the undisputed market leader and our target to make DrückGlück a household name.”
“Both shows boast millions of viewers each week. We believe there is tremendous affinity between these audiences and the player demographic that is attracted to DrückGlück. We expect to see a significant uptick in new player sign-ups once the ads are broadcast.”
The news comes shortly after DrückGlück announced it had signed a deal to become the official sponsor of German 2. Bundesliga team Holstein Kiel with LED board advertising, cam carpets and team bus branding.
Source: European Gaming Industry News
