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Enlabs has signed a sponsorship agreement with the Lithuanian Football Federation (LFF). Enlabs’ Optibet becomes the main sponsor of the Lithuanian women’s and men’s national team. The agreement gives great exposure to Optibet and at the same time contributes to the development of Lithuanian football.
“It feels very good that we are increasing Optibet’s exposure in Lithuania and showing that we are serious about our goal of becoming the market leader. Basketball and football is the two biggest sports in Lithuania, making this agreement one of the most desirable in the country. The timing of the agreement could hardly be better as we are in full swing of marketing our recently launched betting product at the same time as the men’s team will soon gather for the UEFA European Championship Qualifying. Our strategy of being closely associated with sports is now being extended to Lithuania and we can proudly say that we have some of the absolute largest sponsorship agreements in the Baltics, thus we have broad and qualitative brand exposure in the region,” Robert Andersson, President and CEO of Enlabs said.
Source: European Gaming Industry News
