Finnplay Expands to Lithuanian Market with Amber Gaming Signup

Prague Gaming & TECH Summit 2025 (25-26 March)
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Finnplay Technologies, the Nordic supplier of iGaming technology and services has strengthened its position as the leading platform provider in Northern Europe with the announcement that they have signed an agreement with Amber Gaming, part of Lithuanian based Lotto, Finance, Insurance & Other services company group. Together they will create a new casino and sportsbook brand in Lithuania built on Finnplay’s highly compliant Titan platform.  Finnplay’s expertise in compliance and leadership in the region were key factors in their selection for this partnership.

Erkki Nikunen, Finnplay’s Chief Marketing Officer said: “Finnplay is pleased to strengthen our role as the leading iGaming platform provider in the region with this new partnership with Amber Gaming.  With our expertise in compliancy and state-of-the-art technology we will provide Amber a secure foundation on which to build their exciting new casino and sportsbook brand in Lithuania.”

Justinas Šliažas, Chief Executive Officer of Amber Gaming, stated: “In selecting a partner for this important launch of our gaming business, it was very important we find a company with high standards and a strong reputation for professional compliance, delivery and support.  Finnplay fulfilled all our technical requirements as well as having the right experience, values and strengths to support our new venture”.

The project begins now with a planned launched date for new site in 2021.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.