Urve Palo Becomes the New CEO of Novoloto

Prague Gaming & TECH Summit 2025 (25-26 March)

Urve Palo Becomes the New CEO of NovolotoReading Time: 1 minute

 

Urve Palo, the former Estonian minister of population and ethnic affairs, has become the new executive director of the Novoloto. Novoloto is part of the Austrian holding Novomatic AG, one of the largest manufacturers of hardware and software for slot machines in the world.

“Novomatic is not only one of the largest companies in its field in the world, but also an innovative and socially responsible enterprise. My main goal is to maintain a level worthy of a parent company in Estonia and to increase Novoloto’s market share. In Estonia, Novoloto wants to be a good employer for more than 300 employees,” Urve Palo said.

Novoloto operates 22 gambling halls throughout Estonia. Palo announced her intention to end her political career in July last year. From April 2007 until May 2009, she served as Estonian Minister of Population and Ethnic Affairs. She also served as the Minister of Entrepreneurship in Taavi Rõivas’ second cabinet.


Source: European Gaming Industry News

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.