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China’s sports lottery firm 500.com has supposedly signed a three-year deal with the Sports Lottery Administration Center of the Hunan Provincial Sports Bureau to develop land-based sales channels for its competitions.
Asia Gaming Brief reported on Sunday on the agreement of 500.com’s Shenzhen E-Sun Sky Network Technology Company Limited will see the subsidiary work with the provincial authority for China’s seventh most populated province to grow the customer base for sports lotteries by making ticket purchases more convenient.
The news outlet also reported that the companies are positive about accomplishing this target by the optimization of the user experience and opening more land-based outlets in the province.
500.com’s spokerperson also mentioned that the present agreement is to see its subordinate run the new land-based outlets ‘in accordance with local development plans for the sports lottery business’ while assisting the state-run authority with all associated marketing activities.
Source: European Gaming Industry News