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Leading online bookmaker enters Dota 2 market with sponsorship of top esports team
Tuesday 14th August 2018 – Betway have signed a sponsorship deal with esports heavyweights Invictus Gaming for the upcoming Dota 2 professional season, including this month’s The International 2018.
The leading online bookmaker will have exclusive access to the team for content creation, and the deal will also see Invictus Gaming sport the Betway logo on their Dota 2 jerseys throughout the year-long sponsorship.
The deal marks Betway’s first venture into Dota 2 esports after previously announcing sponsorship of the upcoming CS:GO Major in September.
Invictus Gaming are an extremely well-regarded name in esports. As winners of The International in 2012, IG have attracted many high-profile players since its founding in 2011, including 430, YYF and BurNIng.
Earlier this year, Betway announced five new esports sponsorships, including the CS:GO Pro League, the aforementioned CS:GO Major, as well as sponsoring the Brazilian esports brand MIBR.
Betway’s Anthony Werkman said: “We are delighted to seal this sponsorship deal with Invictus Gaming, which marks our entry into the Dota 2 market.
“A strong brand with a rich history in esports, Invictus Gaming are one of the few teams to win The International, and we are extremely proud to bring them into the Betway family. After seeing incredible success in CSGO, we can’t wait to replicate our market leading content in Dota 2 through this landmark partnership.”
About the Betway Group:
The Betway Group is a leading provider of first-class entertainment across sports betting, casino, bingo and poker. Launched in 2006, the company operates across a number of regulated online markets and holds licences in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany and Ireland. Based in Malta and Guernsey, with support from London, Isle of Man, Stockholm and Cape Town, the Betway team comprises over 1,000 people.
Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe and secure environment. Betway is a member of several prominent industry-related bodies, including ESSA, the Independent Betting Adjudication Service (IBAS) and the Remote Gambling Association (RGA), and is accredited by trusted international testing agency eCOGRA. It is also a partner of the Professional Players Federation (PPF) and is a donor to the Responsible Gambling Trust.
In addition to the flagship Betway brand, the Betway Group operates a number of other brands including Dream Bingo, Bingo on the Box, Spin Casino and the Hippodrome Online Casino. For more information about Betway’s various products and licenced brands, please visit www.betwaygroup.com.
Source: European Gaming Industry News
