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LAS VEGAS, Aug. 27, 2018– Boyd Gaming Corporation (NYSE: BYD) today announced the launch of the all-new B Connected – taking its award-winning, nationwide player loyalty program to a new level with the addition of new reward tiers and exclusive new benefits for Boyd Gaming customers.
Supplementing the benefits and perks that make B Connected the favorite program of gaming customers from coast-to-coast, Boyd Gaming is adding unique new benefits for its loyal customers, including annual cruises on Holland America Line; vacations to Las Vegas, Hawaii, and Baha Mar Resort in the Bahamas; annual gifts of luxury jewelry and electronics; and unique and memorable trips and experiences you can’t find anywhere else.
“With the all-new B Connected, we sought to create a player loyalty program that is truly distinctive and compelling,” said Matt Ryan, Senior Vice President and Chief Marketing Officer of Boyd Gaming. “In addition to the wide array of discounts, comps and benefits our customers have come to expect, we’ve added an incredible selection of trips and unique experiences to appropriately recognize and reward our loyal players. From cruises to tropical getaways – and even opportunities to earn exclusive sports and entertainment experiences – now, more than ever, it’s truly ‘Good to B Connected.’”
The all-new B Connected has been expanded to five player tiers – Ruby, Sapphire, Emerald, Onyx and Titanium. And while the rewards and perks keep growing as players move up through the tiers, B Connected offers every member a wide host of great benefits, including discounts on hotel stays, buffets and retail purchases at Boyd Gaming properties; special discounts with exclusive partners like Advantage Rent-A-Car; and access to annual Boyd Gaming promotions and contests, like Pick the Pros and Trees of Hope.
Once a tier upgrade is earned, the player immediately receives their new card – and keeps that tier level and its associated benefits through the next full calendar year.
The all-new B Connected is now available in the Las Vegas Valley at Aliante, California, Fremont, Gold Coast, Main Street Station, The Orleans, Sam’s Town and Suncoast; in Louisiana at Amelia Belle, Delta Downs, Evangeline Downs, Sam’s Town Shreveport and Treasure Chest; in Illinois at Par-A-Dice; in Indiana at Blue Chip; in Iowa at Diamond Jo Worth; and in Mississippi at Sam’s Town Tunica and IP Biloxi. Boyd Gaming plans to roll out the program at additional properties nationwide in early 2019.
All current point balances will carry over to customers’ new B Connected accounts following the transition.
For more information about the new B Connected program, visit: www.BConnectedOnline.com. Membership in B Connected is completely free and open to adults ages 21 and over.
About Boyd Gaming
Founded in 1975, Boyd Gaming Corporation (NYSE: BYD) is a leading geographically diversified operator of 24 gaming entertainment properties in seven states. The Company currently operates nearly 1.4 million square feet of casino space, more than 31,000 gaming machines, 630 table games, 9,400 hotel rooms and more than 280 food and beverage outlets. With one of the most experienced leadership teams in the casino industry, Boyd Gaming prides itself on offering its guests an outstanding entertainment experience, delivered with unwavering attention to customer service. For additional Company information and press releases, visit www.boydgaming.com.
Source: European Gaming Industry News
