inspired-launches-virtual-sports-with-comeon-group

INSPIRED LAUNCHES VIRTUAL SPORTS WITH COMEON GROUP

Prague Gaming & TECH Summit 2025 (25-26 March)
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Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems and solutions, is pleased to announce the launch of its Virtual Sports products in the Nordics with leading operator ComeOn Group. Recognized as a leading force amongst the global iGaming industry, ComeOn Group operates a wide number of distinguished brands across multiple locally regulated markets.

Inspired’s Virtual Sports will be available across all brands in the Group’s portfolio, through all online and mobile platforms. ComeOn Group’s platform, with its proprietary sportsbook technology and inhouse trading capabilities, will now offer customers engagement through a dynamic selection of innovative Virtual Sports that includes Football, Basketball, American football and Marble racing – all carefully crafted to maximise the entertainment experience for players across a wide range of markets.

“ComeOn Group is a very valued addition to Inspired’s Tier 1 stable of operators, we are delighted to bring our high-quality Virtual Sports products to their customer base in the Nordics through this exciting partnership,” said Ian Freeman, Chief Commercial Officer of Virtual Sports at Inspired. “Our wide-ranging content caters to both seasoned sports bettors and newcomers seeking a fresh and accessible experience, such as our captivating Marbles game.”

“We are excited to partner up with Inspired to expand our offering and further strengthen our platform with an immersive virtual suite for our customers. We chose Inspired because they have a very extensive suite of Virtual games along with official rights to certain sports leagues, including branded American football, basketball and baseball games. With this Virtual Sports partnership we will be able to offer a best-in-class sportsbook experience for our players while keeping one step ahead of the competition” said Jonathan West, Director of Sports Trading at ComeOn Group.

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After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.