AGA incorporates sports betting into its Code of Conduct

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The American Gaming Association (AGA) kick-started the 21st annual Responsible Gaming Education Week with an update on its Code of Conduct for Responsible Gaming. The new update incorporates sports betting and provides new provisions regarding responsible advertising.

The Code of Conduct is created to guide the industry practices to develop a more cohesive dialogue on responsible gaming. According to AGA, the updated code expands its guidelines to include betting on sports, as well as new advertising provisions to ensure casino and sports betting marketing is targeted to an age-appropriate demographic with tasteful content and reasonable frequency.

Sara Slane, AGA’s senior vice president of public affairs, said: “The American Gaming Association and its members are committed to fostering a gaming environment that focuses on education, well-being and responsibility. As gaming enters a new landscape, our industry is prepared to be a proactive partner in how we approach responsible gaming, highlighted today with our updated Code of Conduct that spells our obligations to our patrons, employees and communities.”

Source: European Gaming Industry News

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.