ATG Extends its Sponsorship Agreement with the Swedish Equestrian Federation

ATG Extends its Sponsorship Agreement with the Swedish Equestrian Federation

Prague Gaming & TECH Summit 2025 (25-26 March)
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AB Trav och Galopp (ATG) has extended its sponsorship of the Swedish Equestrian Federation for another four years. The new agreement will mean the operator has sponsored the sports federation for over half a century.

It will retain its focus on para-dressage, development and on ATG jumping series, the ATG Riders League.

Maria Guggenberger, sustainability manager at ATG, said: “We want to be involved in developing Swedish equestrian sports, and together with the Swedish Equestrian Federation we have found a good way forward. Therefore, we will continue to focus on para-dressage and equestrian development through ATG Talang.

“We have also ensured a continuation of the national jumping series ATG Riders League for the next four years.”

Camilla Sand, communications and marketing manager at the Swedish Equestrian Federation, said: “The long collaboration with ATG is something we are incredibly proud of. Together, we have successfully and long-term developed equestrian sports for almost five decades. We are of course very happy to continue that journey together.”

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.