Betsoft signs deal with Stanleybet in Italy

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Betsoft Gaming, the gaming operator based in Malta, has signed a new content partnership deal with international slots and sportsbook institution Stanleybet. The deal would gain the company a larger foothold in the Italian regulated gaming market.

As per the agreement, every game in Betsoft’s popular Slots3 series – all ADM/AAMS certified – has now been added to the Stanleybet’s  online platform, which can be accessed by Italian players.

Stanleybet, since its inception in 1958, has steadily grown into a major player in sports betting and slot gaming.

 “Igaming is an opportunity for Stanleybet to celebrate their heritage, honour their long commitment to fair play and responsible betting, and explore new opportunities. To achieve all these objectives, the Stanleybet team sought a content provider with international experience, a portfolio with the right regional accreditation, and above all, a partner that prioritised playability and the user experience. Betsoft were thrilled to answer the call,” Annamaria Anastasi, marketing director at Betsoft Gaming.

Although the agreement is initially confined to the Italian regulated market, Stanleybet aims to expand its online offer to new regulated markets in the near future, supported by marquee content from the Betsoft portfolio.

“Our partnership with Betsoft will improve our offering with intriguing slots that deliver the best possible player experience,” explained Gianluca Porzio, Stanleybet’s online department director.

“Betsoft’s games have charming introductions, engaging effects, and exciting soundtracks. We think our customers will particularly love the playability of games like A Night in Paris, The Slotfather (PartII), Mamma Mia, Weekend in Vegas, and Gladiator, as well as the bonus mechanics of games like Madder Scientist.”

Source: European Gaming Industry News

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.