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Leading online bookmaker seals two-year deal as official shirt sponsor
3rd July, 2018 – Betway has agreed a landmark two-year deal to become the official shirt sponsor of Spanish La Liga side Levante U.D.
Nicknamed ‘Granotas’ (The Frogs), Levante U.D were founded more than 100 years ago and finished 15th in La Liga last season, with the highlight a 5-4 victory against a champions Barcelona.
Betway has been the principal sponsor of English Premier League side West Ham United since 2015 and this is the second Spanish sponsorship in their portfolio having agreed a deal with C.D. Leganés earlier this year.
Already a betting partner of Bundesliga club Werder Bremen and Belgian champions RSC Anderlecht, the deal enhances the leading online gambling company’s reach throughout Europe.
Betway’s Anthony Werkman, said: “The season is fast approaching and we are delighted to have agreed a deal with Levante U.D ahead of yet another exciting La Liga campaign.
“We’re always looking for ways to extend the reach of the Betway brand throughout Europe and this is a great opportunity to do just that. Levante U.D is a club steeped in history and we look forward to a successful partnership.”
President of Levante Union Deportiva, Francisco Javier Catalan Vena, said: “Signing with such a recognised international brand brings huge prestige to Levante.
“We have a continued ambition to grow over the next two years in La Liga and at the same time look forward to this partnership helping Betway to grow in Spain.”
About the Betway Group:
The Betway Group is a leading provider of first-class entertainment across sports betting, casino, bingo and poker. Launched in 2006, the company operates across a number of regulated online markets and holds licences in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany and Ireland. Based in Malta and Guernsey, with support from London, Isle of Man, Stockholm and Cape Town, the Betway team comprises over 1,000 people.
Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe and secure environment. Betway is a member of several prominent industry-related bodies, including ESSA, the Independent Betting Adjudication Service (IBAS) and the Remote Gambling Association (RGA), and is accredited by trusted international testing agency eCOGRA. It is also a partner of the Professional Players Federation (PPF) and is a donor to the Responsible Gambling Trust.
In addition to the flagship Betway brand, the Betway Group operates a number of other brands including Dream Bingo, Bingo on the Box, Spin Casino and the Hippodrome Online Casino. For more information about Betway’s various products and licenced brands, please visit www.betwaygroup.com.
Source: European Gaming Industry News
