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Leading online bookmaker to become premium partner of Serie A club until 2021
Tuesday 10th July, 2018 – Betway has agreed a three-year deal to become a premium partner of AS Roma.
The deal will see the leading online bookmaker have their branding carried on the club’s training kit up to and including the 2020/21 season, and have access to wider advertising at the club.
Betway is a global online gambling company providing entertainment across a number of brands including Betway Sportsbook, Betway Casino, Betway Vegas, Betway Bingo and Betway Poker.
Betway’s Anthony Werkman said: “We’re very excited to be partnering with a great club like AS Roma, in what is our first partnership in Italian football.
“Roma have a huge fanbase and we hope this three-year deal will give us some great exposure over the course of the next few seasons.”
AS Roma’s Director of Global Business Development and Commercial Operations Kaitlyn Colligan said: “We’re delighted to announce Betway as a Main Global Partner and look forward to seeing their name on our training kits this season.
“Betway are a young and ambitious brand with global aspirations and we are excited about working together to offer our fans exclusive competitions, access and insight from behind the scenes at Trigoria.”
About the Betway Group
The Betway Group is a leading provider of first-class entertainment across sports betting, casino, bingo and poker. Launched in 2006, the company operates across a number of regulated online markets and holds licences in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany and Ireland. Based in Malta and Guernsey, with support from London, Isle of Man, Stockholm and Cape Town, the Betway team comprises over 1,000 people.
Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe and secure environment. Betway is a member of several prominent industry-related bodies, including ESSA, the Independent Betting Adjudication Service (IBAS) and the Remote Gambling Association (RGA), and is accredited by trusted international testing agency eCOGRA. It is also a partner of the Professional Players Federation (PPF) and is a donor to the Responsible Gambling Trust.
In addition to the flagship Betway brand, the Betway Group operates a number of other brands including Dream Bingo, Bingo on the Box, Spin Casino and the Hippodrome Online Casino. For more information about Betway’s various products and licenced brands, please visit www.betwaygroup.com.
Source: European Gaming Industry News