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Leading online bookmaker seals two-year deal as official shirt sponsor
4th July, 2018 – Betway has agreed a landmark two-year deal to become the official shirt sponsor of Spanish La Liga side Deportivo Alavés.
Nicknamed ‘Babazorros El Glorioso’ (The Glorious One), Deportivo Alavés is preparing for its third successive season in La Liga having finished 14th last campaign, reaching the quarter finals of the Copa del Rey.
Betway has been the principal sponsor of English Premier League side West Ham United since 2015 and this is the third Spanish sponsorship in their portfolio having agreed deals with C.D. Leganés and Levante U.D.
Already a betting partner of Bundesliga club Werder Bremen and Belgian champions RSC Anderlecht, the deal enhances the leading online gambling company’s reach throughout Europe.
Betway’s Anthony Werkman, said: “We are always looking for great ways to promote the Betway brand globally and we have done that with Deportivo Alavés, our third La Liga shirt sponsorship deal.
“Deportivo Alavés is a club on the up and we are delighted to be playing a part in their journey ahead of their third successive season in La Liga. It’s sure to be yet another exciting campaign.”
Alfonso Fdez. de Trocóniz, Chairman of Deportivo Alavés, added: “It’s an honour to partner with a company as big as Betway until 2020. We welcome them to the Deportivo Alavés family and we look forward to growing together.”
About the Betway Group:
The Betway Group is a leading provider of first-class entertainment across sports betting, casino, bingo and poker. Launched in 2006, the company operates across a number of regulated online markets and holds licences in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany and Ireland. Based in Malta and Guernsey, with support from London, Isle of Man, Stockholm and Cape Town, the Betway team comprises over 1,000 people.
Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe and secure environment. Betway is a member of several prominent industry-related bodies, including ESSA, the Independent Betting Adjudication Service (IBAS) and the Remote Gambling Association (RGA), and is accredited by trusted international testing agency eCOGRA. It is also a partner of the Professional Players Federation (PPF) and is a donor to the Responsible Gambling Trust.
In addition to the flagship Betway brand, the Betway Group operates a number of other brands including Dream Bingo, Bingo on the Box, Spin Casino and the Hippodrome Online Casino. For more information about Betway’s various products and licenced brands, please visit www.betwaygroup.com.
Source: European Gaming Industry News