Betway have signed a three-year-deal to become Hannover 96’s official betting partner

Prague Gaming & TECH Summit 2025 (25-26 March)

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Wednesday 29th August 2018 – Betway have signed a three-year-deal to become Hannover 96’s official betting partner.

The sponsorship announcement follows on from the leading online bookmaker striking a similar deal with fellow Bundesliga outfit Fortuna Düsseldorf last week, marking a significant strengthening of their presence in the German market.

Betway have been the principal sponsor of English Premier League side West Ham United since 2015 and also have partnerships with Bundesliga outfit Werder Bremen, Belgian First Division A club Anderlecht, Italian Serie A giants AS Roma and three La Liga clubs, Deportivo Alaves, C.D. Leganés and Levante U. D.

Betway’s Antony Werkman said: “The German market is very important to Betway, so I’m delighted to announce our second deal of the summer with a Bundesliga club.

“Hannover 96 is an established first league team and they’re another exciting side to be involved with. We’re looking forward to the coming seasons in what will hopefully work out to be a great partnership for the club, the fans and us.”

Martin Kind, CEO of Hannover 96 emphasized: “We really appreciate that we could convince Betway to become our betting partner. We are looking forward to a high-performing partnership with an innovative output.”

 

About the Betway Group

The Betway Group is a leading provider of first-class entertainment across sports betting, casino, bingo and poker. Launched in 2006, the company operates across a number of regulated online markets and holds licences in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany and Ireland. Based in Malta and Guernsey, with support from London, Isle of Man, Stockholm and Cape Town, the Betway team comprises over 1,000 people.

Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe and secure environment. Betway is a member of several prominent industry-related bodies, including ESSA, the Independent Betting Adjudication Service (IBAS) and the Remote Gambling Association (RGA), and is accredited by trusted international testing agency eCOGRA. It is also a partner of the Professional Players Federation (PPF) and is a donor to the Responsible Gambling Trust.

In addition to the flagship Betway brand, the Betway Group operates a number of other brands including Dream Bingo, Bingo on the Box, Spin Casino and the Hippodrome Online Casino. For more information about Betway’s various products and licenced brands, please visit www.betwaygroup.com.


Source: European Gaming Industry News

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.