BtoBet sets its eyes on Peru

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After analyzing the current gaming scenario in Latin America, with Peru set to regularize its online gaming market in the coming months, BtoBet has decided to expand its operations to what is rightly considered to be an up and coming market. And with the region seen as a key market with unique characteristics that could well propel the country to the forefront of the iGaming industry in LatAm, the company has published an Industry Report focusing on the various elements that constitute the reasons why the region is attracting such a big interest.

BtoBet already boasts of a very strong presence in Latin America, particularly in Colombia and Mexico. However, considering Peru’s shifting stance towards the regularization of its online market, BtoBet’s Chairman Alessandro Fried has deemed it as an essential growth for the company to further its expansion in LatAm. “Given the upcoming sweeping legislation that is set to be introduced, Peru scales high on our agenda,” declared Fried. “And with the region attracting interest from various operators, even on an international level, the time is ripe for BtoBet to enter such an interesting scenario.”

The region already has a very strong reputation from a retail perspective, with experts across the region widely viewing its current regulatory framework as a big success and counting as one of the most solid and competitive regulations in the region. The task now is to do the same for the online sector, where online gambling, including sports betting, is informally permitted, but unregulated.

However, with people of the calibre of Manuel San Roman Benavente, the head of Peru’s gaming authority La Dirección General de Juegos de Casino y Maquinas Tragamonedas (DGJCMT) firmly stating their believe that the online sector will be regulated by the end of the year, it is easy to see why such a big interest has garnished for this Latin American country.

Take the opportunity and download BtoBet’s latest market analysis regarding the opportunities that the Peruvian market keeps in hold.


About BtoBet

BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, finance, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained in these advanced environments, allows BtoBet to be visionary in the iGaming and Sports betting industry with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit our site on:

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Source: European Gaming Industry News

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.