ComeOn changes name to ComeOn Group

ComeOn changes name to ComeOn GroupReading Time: < 1 minute


Gaming operator ComeOn Group announces it’s adding ‘Group’ to its name to clarify the company set-up and strategy.

ComeOn Group consists of more than 20 brands across multiple markets, holding gaming licenses in Malta, Sweden, Denmark, Poland and Germany. With one of the groups consumer brands being there has often been external confusion on the differentiation of the owner company and the consumer brand. ComeOn Group is also the owner of, a fact that also has caused some confusion as the group was previously the biggest subsidiary of the stock listed company Cherry AB. Today ComeOn Group is owned by European Entertainment Intressenter. You can find more info about ComeOn Group at

“As for many other operators in our industry, adding Group to our company name is a natural step for us. We get to keep the fantastic name and brand identity that ComeOn has and at the same time, we make it clear that we are not just one brand. We are a group with over 500 employees, 2 technical platforms and more than 20 brands.”, says Lahcene Merzoug, CEO at ComeOn Group.

Founded in 2008, the ComeOn Group has had a fantastic journey growing from a small start-up to a big player in online gaming. Powered by a lean but highly skilled workforce the ComeOn Group is practicing a multi brand strategy to be able to create better user experiences through meaningful brands. Learn more at

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.