Danish Operators Launch New Gambling Advertising Board

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Danish gambling operators have launched a new dedicated board for the handling of complaints related to advertising within the country’s gambling industry. The new board (Spilreklamenævnet) will allow consumers and organisations to file complaints about gambling marketing activities.

Elite Gaming, Dansk Automat Brancheforening, Dansk Kasinoforening, Danske Lotteri Spil, Danske Spil, Det Danske Klasselotteri, Landbrugslotteriet, Royal Casino, Varelotteriet and the Danish Online Gambling Association have all signed up to support the initiative.

Judge Jacob Scherfig from Copenhagen City Court will serve as the first chairman of the new organisation. Thomas Marcussen, clinic manager for the Research Clinic for Gambling Addiction at Aarhus University Hospital, and Lars Pynt Andersen, an associate professor at Aalborg University, will both join the board.

Other board members include Danske Spil’s legal director Kate Jacquerot, Morten Rønde, director of Danish responsible gaming organisation Spillebranchen, Erik Jensen from Casino Copenhagen and Dansk Automat Brancheforening chairman Gunnar Sørensen.

“In the gaming industry, we are very aware that we bear a responsibility for the users who use games. With the Gaming Advertising Board, we now have an effective watchdog, which must help to ensure and maintain a responsible and ethical marketing of games,” Rønde said.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.