Danske Spil latest to integrate Playtech’s leading Virtual Sports products

Danske Spil latest to integrate Playtech’s leading Virtual Sports productsReading Time: 2 minutes


Popular betting content proven as standout 2020 revenue driver 

Playtech Sports, the market-leading provider of omni-channel sports betting solutions, has taken its high performing in-house virtual sports portfolio live with Danske Spil.

Under the deal, Denmark’s national lottery and WLA member has integrated Playtech’s ultra-realistic content across its online platform.

Offering unique, simulation-based odds for virtual products – enabling players to study form and results, Danske Spil has selected eight of Playtech’s leading titles, spanning football, basketball, tennis, greyhound racing, horse racing, speedway, cycling and trotting.

Recognised as a key player favourite during last year’s absence of live sport, Playtech’s virtual games were created after a year-long process of advanced motion capture filming in the UK, and has established itself as a must-have revenue and engagement driver for 2021.

Delivered with a custom developed platform and a bespoke 24/7 betting schedule, Playtech Sports has fully tailored its product to suit the operator’s brand, providing an armoury of betting opportunities and content for the year ahead.

Already launched across GVC, OPAP and MansionBet’s online networks in 2020, Richard Andrew, Director of Virtual Sports at Playtech Sports, sees its latest partnership as testament to a hugely successful year for the product. He added:

“We’ve seen player engagement for our virtual sports outmatch even our most optimistic expectations in recent months, and we’re delighted to announce that Danske Spil has launched our innovative virtual sports portfolio.

“We’re thrilled to offer the industry’s most exciting simulation of live sports available with our latest collaboration. Danske Spil have customised the product specifically for their Danish players and we have no doubt it will prove to be a strong revenue driver and a firm player favourite.” 

Pernille Mehl, CEO at Danske Lotteri Spil A/S added:

“We are pleased to launch a new product vertical in our product portfolio. It is a different product than the classic lottery, which hopefully can attract new customers to our business”.

Offering betting markets that mirror real sports with their popularity and high frequency game play, Playtech Sports plans to continue rolling out its latest Virtuals portfolio across the globe to all new and existing digital and retail customers.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.