Danske Spil’s sports betting arm Oddset has signed a deal with Danish Superliga football club Aarhus Gymnastikforening (AGF). As per the deal, Oddset will become the gold sponsor of the club for the next three seasons.
It means Oddset will attain a branding presence in and around the team’s Ceres Park stadium and can launch fan engagement initiatives.
“AGF is a big club with proud traditions, and we are happy that we will be the official gaming partner for the coming season,” Niels Erik Folmann, chief executive of Danske Spil’s Danske Licens Spil subsidiary, commented.
“This year AGF finished a great season with a third placed finish in the Superliga, while it also now has a women’s team in the Gjensidige Kvindeligaen, and it makes sense for us to be visible around both.
“Betting and football belong together, and [betting] is a natural part of the experience at football matches,” AGF director Jacob Nielsen added. “Danske Spil is owned by the Danish state, and the country’s two largest sporting organizations, and distributes millions to Danish sports each year.
“Therefore a partnership with [the business] makes sense for us, and we are pleased that it will embrace both our mens’ Superliga team and AGF’s women’s team.”