Denmark’s online gaming revenue overtakes land-based gaming revenue

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Spillemyndigheden, Denmark’s gaming regulator, reports that online gaming activities account for more than 50% of the total gambling revenue in the country.

In its annual report, the organisation specified the ratio of revenue: 51.5% is generated by online gambling platforms, an increase from 47.4% in the previous year.

The total gambling revenue in Denmark for the past year amounted to DKK9.2bn (€1.24bn/$1.53bn), with lotteries being the major income provider by generating DKK3.1bn.

Sports betting, both the land-based and online markets combined, is the second revenue generation, with DKK2.3bn in revenue, up by 7.4% than the previous year. Online casino revenue registered a sharp rise of 15.5% year-on-year to DKK1.8bn.

Income from gaming machines outside of casinos decreased 1% to DKK1.49bn, while there is no change in the land-based casino revenue, which remained at DKK375m.

The report’s other important findings are that Danish consumers spend an average of  DKK38.50 on gaming products each week and that 50% of those who bet online are male and aged under 35.

According to Spillemyndigheden, Denmark is one of the highest-spending countries in gambling.

Estimated according to gross gaming revenue per capita, Denmark stands third for betting and casino games; however, it is ranked 13th for lotteries.

Source: European Gaming Industry News

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.