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DoubleUp’s family grows with launch of Norppa Kasino

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First-of-its-kind online casino pledges profits to endangered seal conservation

 Norppa Kasino, one of the world’s first philanthropic, nature-themed casinos, has officially launched, supported and endorsed by DoubleUp Group.

This distinctive brand is heavily inspired by the loveable Saimaannorppa (Norppa for short) seal, one of the most endangered seal species in the world, with a total population of only 400 individuals residing in Finland.

With the aim of keeping the spirit of this incredibly rare species strong, Norppa Kasino will provide a calm, fun and entertaining online casino environment in which players will feel at home. In addition to highlighting the plight of one of Finland’s most beloved residents, the operator brand has also pledged to donate a portion of its profits directly to their conservation.

The brand, which launched on 1st October 2022, boasts a strong portfolio of games from some of the industry’s most renowned game providers. In addition to this, Norppa Kasino features 24/7 support led by a team of experienced customer support experts.

This exciting new venture follows hot on the heels of Doggo Casino, another animal-themed casino which launched earlier last year.

Commenting on the launch, Alessandro Rallo, CEO of DoubleUp Group, said: “We’re extremely proud to have collaborated in the challenging and exciting project with the Doggo family and we’re happy to announce the launch of its new brand, Norppa Kasino.

“Our goal was to establish a brand that would reflect our values as individuals and speak directly to anyone who loves all animals – especially the most vulnerable ones – as much as we do.

“I firmly believe that to build a great product, one needs a great cause. The one we chose to support with Norppa is nothing short of noble and it came straight out of the love that we share towards animals here at DoubleUp.

“We plan on taking the conservation of the Saimaannorppa seal just as seriously as our commitment to help the Doggo’s family, making Norppa the first casino that is truly invested in such a meaningful cause.”

Zoltan Tundik

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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