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Elvis Merzļikins Becomes Brand Ambassador of OlyBet

Prague Gaming & TECH Summit 2025 (25-26 March)
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Latvian national ice hockey star Elvis Merzļikins has become the new brand ambassador of the sports entertainment brand OlyBet. The significant partnership allows OlyBet to provide Latvian ice hockey fans unique opportunities to experience the sport.

Everyone knows that the iconic American singer Elvis Presley was an extraordinary entertainer, and Elvis Merzļikins takes after his fabled namesake. When he earned the first shutout of his NHL career in Las Vegas, he did so with thrilled fans chanting his name. Merzļikins was named after Elvis Presley, of whom his father was a great fan. People worldwide love the 30-year-old goalkeeper’s personality and style on ice and off it.

“We are delighted to partner with Elvis to thrill Latvian ice hockey fans. OlyBet has supported ice hockey in Latvia for many years and brought the NHL Stanley Cup to Latvia for the first time and supported the National Team on the way to bronze in last year’s IIHF World Championships. This partnership with Elvis will bring ice hockey fans closer to the top-level of world competitions and sports excitement that only OlyBet delivers,” Corey Plummer, CEO of OlyBet Group, said.

“I am thrilled to embark on this collaboration journey with OlyBet as their brand ambassador. This partnership presents an incredible opportunity for me to connect more with hockey enthusiasts in Latvia. I aim to enhance the experience by engaging with fans at OlyBet events and embracing the spirit of the OlyBet brand. Sports have a remarkable power to unify and foster a sense of belonging. I am confident that, together with OlyBet, we will create unforgettable and dynamic moments for every sports enthusiast in Latvia,” Elvis Merzļikins said.

The post Elvis Merzļikins Becomes Brand Ambassador of OlyBet appeared first on European Gaming Industry News.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.