Finns flock to work in Online Casinos in Malta

Prague Gaming & TECH Summit 2025 (25-26 March)

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It is quite well known that Malta is one of the most sought-after-places for online gambling. The reasons are not exactly rocket science. Friendly government regulations and favourable tax regimes are what attract gaming companies to this tiny island.

What is less known though is the number of Finnish citizens working in the gaming companies in Malta?   Apart from Finland, other European countries such as Sweden, Portugal, Slovenia and the Czech Republic do not allow any commercial online gambling operators and the government hold monopoly on the lottery and actual and virtual casinos. Some of the European countries, UK, Italy, Latvia, Luxembourg, Malta, Slovakia, and Estonia, have a fully or partly deregulated online gambling market.

Malta has over 300 companies in the gaming sector, employing around 12,000 people. Among those who have moved there are at least 400 Finns. Malta has thus been called “The Silicon Valley of Casinos.”

While only Veikkaus, PAF (Åland equivalent of Veikkaus) and Finntoto are allowed to offer online and offline gambling to the Finnish population, there are up to 100 international sites offering Finnish language gambling sites. Veikkaus and Paf also operate actual casinos and plenty of slot machines in Finland.

Finland’s slot machines for gambling situated in public places are exceptional for Western countries. As the cashier at a till hands over a coin as change, many Finns advance to the slot machine by the entrance in a routine-like manner to try their luck. In other Western countries, such a habit is very unordinary.

“In other countries gambling machines are usually situated in casinos, restaurants, and bars, whereas in Finland they are a part of people’s everyday life in shops, kiosks and petrol stations,” says development coordinator Tapio Jaakkola from Gambling Clinic (Peliklinikka), specialised in gambling addictions.

A valid argument offered by the government in regulated countries is preventing gambling addiction and the resulting financial crisis to individuals by limiting the amount people can gamble and on the other hand recycling the profits to the society for good causes. Veikkaus and PAF return the majority of their profit to culture, sports, research and other social causes. The third argument is the reliability of the gambling operator. Government-owned companies do not cheat.

Same could not be said about commercial online gambling sites and because of the vastly unregulated international market and difficulty of control, there is no guarantee that sites could be reliable. Several services such as Kantacasino.com have tried to solve this problem by star ranking and auditing online gaming sites based on reliability, the number of games available, offered bonuses, and user-friendliness of sites.

According to the Ministry of health of Finland, 2.7 per cent of Finns in the age group of 15–74 suffer from gambling problems at different levels. That is 110,000 Finns. Gambling problems are three times more common among men than women (men 4.7 per cent, women 1.6 per cent). The change of the age limit (K-18) in 2011 has significantly reduced gambling within the group of young males. Gambling among girls was rarer already before the amendment. There are several different sites offering help and information for people with gambling problems, such as Pluuri, Gametalk and Peli poikki.

Source: helsinkitimes.fi


Source: European Gaming Industry News

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.