Foreign companies flock into American online gambling sector

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As the online sports betting sector in the USA is going to undergo a revolution, following the US Supreme Court’s ruling that allows individual states to formulate its own rules and regulations for online sports betting, a number of companies are jumping into the betting bandwagon. Many of these companies are foreign.

Take a recent deal announcement from MGM, about a 25-year joint venture with GVC to provide online casino, poker, and sports betting.

GVC is a British company. The other eight companies GVC compares itself to are:

  • Bet365 – British
  • PaddyPower Betfair – British
  • William Hill – British
  • The Stars Group (incl Sky Betting and Gaming) – Canadian
  • Kindred Group – wedish
  • Betsson – Swedish
  • 888 Holdings – British
  • Jackpotjoy (owner of Intertain) – British

Now take the case of companies that provide software and technology support to the betting industry.

  • Kambi – Swedish
  • IGT – Italian
  • SBTech – Isle of Man
  • SportRadar – Norwegian/Swiss
  • BetGenius –British
  • Mionmi– British/international
  • CG Technologies – USA
  • Scientific Games – USA

There are only two companies based in the USA.

This situation is likely to change in the future, may be well within a decade or so. More US companies are likely to emerge as sport betting become popular in the country.

Source: / Joss Wood

Source: European Gaming Industry News

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.