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Operator increases media spend ahead of re-regulation in Sweden
Tuesday 17th April 2018 (Malmo, Sweden) – Global Gaming has increased its media investment after partnering with award-winning media agency Tre Kronor Media in Sweden.
The substantial marketing budget will be used to support the company’s growth and expansion plans, as it looks to gain market leadership in the Swedish market before re-regulation in 2019.
The partnership will involve all of Global Gaming’s B2C brands active in the Swedish market, including the innovative and award-winning Ninja Casino and Global Gaming´s newest brand, SpelLandet, which recently launched on an MGA licence.
Tre Kronor Media has a proven track record in creating value and impact for its clients. It is the seven times recipient of the Media Agency of the Year Award, including for the last 3 consecutive years, 2015-2017.
Morten Madsen, CMO of Global Gaming, said: “Partnering with Tre Kronor Media is a natural development for Global Gaming. Considering our unprecedented organic growth in Sweden, where we have taken a significant share of the market, utilising Tre Kronor Media’s expertise directly follows our current strategy of including high quality internal and external expertise.
“With the addition of Spellandet.com to our Swedish Product portfolio, working with Tre Kronor Media will help us ensure we keep increasing our already considerable market share ahead of the Swedish re-regulation.”
About Global Gaming:
Global Gaming offers B2C and B2B gaming products and services to partners and consumers in regulated and emerging markets around the world.
Its flagship product Ninja Casino has revolutionised the online casino customer sign-up process by removing traditional registration requirements. It features a bespoke payment solution that simply requires a deposit via a player’s bank and ensures most winnings are paid within 15 minutes.
The site offers 100+ slots from the likes of NetEnt and Play’n GO, including Starburst, Gonzo’s Quest, and progressive jackpots Hall of Gods and Mega Fortune, as well as a full range of table and live dealer games.
Ninja Casino was named Innovative Start-up of the Year at the 2017 EGR Operator Marketing and Innovation Awards, and claimed In-house Innovation of the Year for Global Gaming at the 2017 EGR Nordics Awards.
Source: European Gaming Industry News