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How big data helps to shape the future of marketing strategy for operators with Alex Kornilov (BETEGY) in Vilnius

By hawkie_eeg

May 03 2019

Industry News

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Nowadays, in the digital era, most of the gambling industry operates on the Internet and the global data volume is dramatically growing. That large portion of data is called Big Data and it is not just a large amount of information, but a unique technology aimed at data processing and usage, particularly, the ways to find the necessary information in large data sets.

When it comes to business, the concept of Big Data stands for many tools, approaches and methods to analyze and process both structured and unstructured data, its further employment in specific areas and achievement of various goals.

The Big Data term emerged in 2008. Since then, it has been explained in different ways. However, the main thing you need to know for a holistic understanding of Big Data is a few simple words: data storage and processing.

It’s safe to say that the primary purpose of using Big Data technology is to achieve maximum efficiency in processing a large amount of information. (source: https://medium.com/@slotegrator/)

During the second and up to date, the most important edition of MARE BALTICUM Gaming Summit, Alex Kornilov, CEO & Founder at BETEGY, will have a keynote presentation which is titled “How big data helps to shape the future of marketing strategy for operators” and will focus on the following key points:

– sports content as the most valuable content online
– why does the US lead the way in data visualisation
– operators vs. media companies
– how operators can utilise sport data in marketing communication
– new approaches for content creation and content distribution on a scale

MARE BALTICUM Gaming Summit will take place on the 9th of May at Radisson Blu Royal Astorija Hotel and is gathering the gambling industry from the Baltic and Scandinavian.

Register here or View the Agenda!

About Alex Kornilov

Alex Kornilov is a serial entrepreneur who started his first business at 18. In 2007 he won “Dragons Den” TV show and had his first steps for a big success in the tech industry. Since then he got involved in several “big data” projects. In particular, he took part in various research projects executed by The State Institute of Complex Technical-Economic Researches.

In 2012, he founded “BETEGY” which is the sports data analytics company. The team created an automated self-learning system which predicts outcomes of football games with high accuracy (betegy.com). The company also licenses the data and visualization systems to global sports betting and media companies like ESPN (USA), Turkcell (Turkey), Ringier Axel Springer (Eastern Europe), Wozhongla.com (China), Yahoo Sports (UK), Bwin (Russia) and others.

Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry in the Baltic and Scandinavian region via the MARE BALTICUM Gaming platform which has been launched in 2018 and is committed to bringing together industry shareholders and government officials from the Baltic and Scandinavian region on a yearly base.

Browse the official event website here: www.marebalticumgaming.com


Source: European Gaming Industry News

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