IMG Arena has secured the global betting streaming rights for Norwegian football’s top two divisions, Eliteserien and OBOS-Ligaen, excluding Norway.
The multi-year deal with Norwegian football includes 485 matches across the two leagues, which are played between April and November, with fixtures often taking place on Sunday evenings, building out IMG ARENA’s global football portfolio and boosting its weekly and year-round offering.
Both competitions feature 16 teams, with the Eliteserien providing a potential route to qualify for the prestigious UEFA Champions League. Its current champions are five-time winners Molde FK and Rosenborg BK are the most successful club with 26 titles.
Mark Wrigley, Senior Director of Rights at IMG Arena, said: “This deal with Norwegian football bolsters IMG ARENA’s football offering with another first-class property that will help sports betting operators increase their engagement with players throughout the year, while also enabling new touch points during the week.”
Knut Kristvang, CEO of Fotball Media, said: “We are delighted to have secured this agreement with IMG ARENA. It is a long-term partnership that allows us to strategically grow the profile of Eliteserien and OBOS-Ligaen and engage new audiences around the world.”