Kindred ties up with Itsme in Belgium

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Kindred Group, the Malta-based gambling operator, has signed an agreement with Itsme, a free mobile identification application created by Belgium-based consortium of banks and mobile network providers called Belgian Mobile ID, for its Belgian customers.

Kindred has become the first online gambling operator in Belgium to use the digital identification solution, used and supported by the Belgian government.

Itsme allows users to identify themselves via a unique five-digit numerical code or fingerprint.

Verifying and validating user identities is complex and time consuming. Itsme will make it faster, easier and more secure.

Dennis Mariën, country manager for Kindred in Belgium, explained the collaboration: “We are delighted to be the first operator to start working with Itsme. Kindred values the best possible protection of its customers and strives to offer a safe and responsible gambling platform. The integration of tools such as the Itsme app, which ensures reliable, correct and user-friendly identification of the customer, is a crucial part of this journey. Moreover, a comprehensive identification process will also help in the fight against fraud.”


Source: European Gaming Industry News

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.