Lotto Warehouse and Soft2Bet sign partnership deal

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Lotto Warehouse, a Malta-based B2B provider of lotteries, has entered into a deal with Soft2Bet, an online casino and software developer.

The deal is significant for both the players.

Lotto Warehouse is a major player in lottery betting and aims to become a major iGaming player following the deal.

Soft2bet in the past five years have launched a number of popular casino brands, such as,,,,, and most recently They have also launched sports betting brands, including and In addition to this they have developed projects with a rich choice of game providers, live casino games and sports betting functionality, generating an estimated customer reach in excess of 700k.

The new deal with Lotto Warehouse will allow them to increase that impressive reach further.

Soft2Bet CEO Uri Poliavich said, “We are proud to extend our business with Lotto Warehouse and offer our clients an even bigger choice of entertainment online options. We look forward to the mutual fruitful cooperation with the professional team of Lotto Warehouse.”

Katarina Lilja, B2B Sales Manager for Lotto Warehouse added, “Soft2Bet are at the forefront of the iGaming digital sphere creating cutting edge casino products that will help drive the rest of the industry forward.

“We’re proud that such an innovative and forward-thinking business can see the huge potential of our offering.

“We look forward to working with them to realise that huge potential.”

Source: 5StarMedia


Source: European Gaming Industry News

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.