New Survey Reveals Support for Gambling Ad Ban in Lithuania

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According to a new survey commissioned by the Lithuanian Gambling Supervisory Authority, the majority of Lithuanians support a ban on advertising gambling products.

The survey of 1001 adults found that in total, 12% of respondents said they gambled – excluding playing lotteries – in the past year, with men aged 29 or under the most likely group to gamble. Meanwhile, 43% played lotteries, down from 51% in the previous year’s survey, with those aged 40-49 most likely to play.

Among those who gambled on non-lottery products, 47% said they did so at slot machine parlours, up from 33% in 2019. Meanwhile, 41% gambled online, compared to 38% in 2019, while 29% bet on sports, down one percentage point, and 26% went to casinos, down 6%.

While just under half of the respondents (47%) said they had seen gambling advertisements, the majority were of the opinion that new controls for marketing should be introduced.

Of those surveyed, 76% said gambling advertising should be reduced, while 52% said it should be banned outright, compared to only 22% who said that lottery advertisements should be banned.

The survey also found that 74% of respondents recognised that gambling can be addictive, while 68% said they were familiar with retail self-exclusion tools. In addition, 53% said that advertisements about the potential dangers of gambling were important.

Zoltan Tundik

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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