Nordic Affiliates has become the first affiliate to join the Norwegian Online Gambling Trade Organisation (NBO).
Nordic said it hoped its decision will encourage other sections of the Norway-facing gambling industry to join the lobby group, which campaigns for an end to Norway’s two-company gambling monopoly controlled by Norsk Tipping and Norsk Rikstoto.
Havard Lehn, co-founder of Nordic Affiliates, said: “Politicians talk a lot, but there is no real change for people who are struggling with gambling problems. Being Norwegian myself, and having spent over a decade in the industry, I strongly believe that Norway must regulate its internal gambling markets.
“Going forward, we all must unite behind NBO for the benefit of both the Norwegian society and the industry.”
NBO was established in 2019 by Betsson, Comeon Group, Kindred and Gaming Innovation Group.
Carl Fredrik Stenstrøm, Secretary General of NBO, said: “It’s not a matter of if the Norwegian gambling market will be de-monopolised, but when.
“However, the change is slow, and a successful regulation depends on continuous public affairs work. The more power we can assemble behind this task, the faster we will reach our goals. We have achieved more progress in the last three years than the previous 20. That’s a testament to the industry’s determination, but we want more companies to engage.”