ParlayBay agrees to supply FINNPLAY with innovative sports betting content

ParlayBay agrees to supply FINNPLAY with innovative sports betting content

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ParlayBay, the provider of sports betting games, has reached a content-integration agreement with platform and services supplier FINNPLAY.

ParlayBay will deliver its entire game portfolio to operators on FINNPLAY’s platform, including the player-centric titles STREAK, BOSS, GEKKO, CUT and RUSH.

As part of the agreement, the innovative sports betting brand will have games across numerous live sports such as, football, basketball, handball, volleyball, cricket and Esports – with more launches expected.

ParlayBay is a disruptive games provider with a product offering that is capable of transforming the sports-betting market. The company utilises an intuitive player-centric gaming experience, with a fantastic UI/UX design delivering an unrivalled and high-octane experience.

With a mission to offer best-in class content, ParlayBay promises lightning-fast gameplay, consisting of short rounds with features such as re-buy, cash-out, leaderboards, and other enticing engagement and social tools.

Patrick Nordwall, CEO at ParlayBay, said: “FINNPLAY is joining us on our journey to disrupt the iGaming market by enabling distribution of our games to all operators on its platform. With operator partners across multiple regions, FINNPLAY’s high-tech platform allows for rapid speed to market and is perfect for our venture.

“This summer the industry is set to witness our introduction of outstanding sports betting games, offering players a remarkable gaming experience – and we can’t wait to get started.”

Jakko Soininen, Managing Director at FINNPLAY, said: “We are always bringing the latest cutting-edge content to our operators, and this makes ParlayBay an excellent addition to our games portfolio.

“ParlayBay offers a unique and new sports betting game experience that is sure to drive player engagement for our operators in their respective markets.”

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.