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Playtech, the gambling company, announced a partnership with customer engagement specialists Thunderbite. The agreement will see Thunderbite’s in-game promotional engagement tools integrated with Playtech’s award-winning IMS player management platform.
Thunderbite’s portfolio of promotional tools provides licensees with a variety of ways to turn bonus awards into additional individual games, such as memory games, code breakers, scratch cards and sports predictors. As a result, by adding
an element of chance instead of a pre-determined award, the player gets an additional gaming experience at no extra cost.
As Thunderbite is directly integrated with IMS, operators can take advantage of its data-driven engagement platform to build personalised player journeys.
Playtech’s tie-up with Thunderbite is the latest in a series of strategic partnerships, following collaborations with specialist fraud detection solution Featurespace and gamification platform Captain Up.
Shimon Akad, COO, Playtech, said: “At Playtech, we’re committed to continually improving our licensee offering, and the integration of complementary software and services is a key part of this.
“Thunderbite has a well-established track record of delivering increased retention, cross-sell and re-activation with tier one gaming operators, including William Hill and Mecca Bingo. This makes them an ideal partner as we continue to expand the capabilities of IMS, enhancing its position as the industry’s leading player management platform.”
John Smith, Co-founder and Sales Director, Thunderbite, added: “We’re delighted to be partnering with Playtech to offer their customers our unique in-game promotional products.
“Instantly available engagement tools are proven to save operators time and resources and to increase the number of active players, with corresponding increases in player loyalty and engagement levels. The flexibility of Thunderbite’s engagement tools combined with the capabilities of IMS presents a hugely exciting opportunity for Playtech’s operators to make a real impact on player experience.”
About Playtech:
Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 17 countries.
Playtech is the gambling industry’s leading software and services supplier and partners with many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.
It is the pioneer of Omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.
Playtech’s Financials division operates both on a B2C and B2B basis. Its B2C focused offering is an established and growing online CFDs broker, operating the brand markets.com. Its B2B offering includes the division’s proprietary trading platform, CRM and back-office systems, as well as its liquidity technology platform which provides retail brokers with multi-asset execution, prime brokerage services, liquidity and complementary risk management tools.
Source: European Gaming Industry News
