Pragmatic Play expands to the Italian market

Pragmatic Play expands to the Italian marketReading Time: 1 minute

Pragmatic Play, the casino games developer, has increased its presence in the Italian market by entering a partnership with gambling operator group OIA Services.

The agreement will see Pragmatic Play games, such as Queen of Gold, Gold Rush and Chilli Heat, available through the group’s Italian popular operator brands Betaland and EnjoyBet.

“Partnering with one of Italy’s largest operator groups is a significant deal for us as it allows us to expand our operations in one of Europe’s fastest growing markets. “We are thrilled that our award-winning portfolio of games will now be available to Betaland and EnjoyBet players. We’re looking forward to working closely with the team at OIA Services going forward.” – Pragmatic Play’s chief commercial officer, Melissa Summerfield.

Pragmatic Play releases two new games a month throughout the year, most recently the Norse Mythology themed Asgard.

These games now feature with numerous online casino brands, including Betclic, Royal Panda and GVC Holdings.

Source: European Gaming Industry News

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.