Push Gaming drives Danish expansion with Danske Spil

Push Gaming drives Danish expansion with Danske SpilReading Time: 2 minutes


B2B gaming supplier Push Gaming has struck an agreement with Danish state lottery and gaming provider Danske Spil.

Once live, popular titles including Jammin’ Jars, Razor Shark and Fat Rabbit will be available to players on Danske Spil’s platform, further extending Push Gaming’s influence in the market.

The deal builds on Push Gaming’s drive into regulated European markets following recent deals with Norsk Tipping, Soft Swiss, SkillOnNet and LeoVegas.

Across Europe, the Danish market for online gaming is second only to Sweden in terms of the online gambling participation rate and is one of just three countries where the majority of gross gaming revenue comes from internet channels.

Since its introduction in Denmark in 2012, online gaming’s gross revenue and market share has grown year-on-year, every year, making the market key to Push Gaming’s greater growth strategy.

Commenting on the latest launch, Fiona Hickey, Head of Sales at Push Gaming said: “Denmark is an extremely vibrant market and as such, partnering with Danske Spil, which is the national lottery operator in the country, is a great achievement for us.

“Getting our content in front of Danish players is another step in our growth strategy and we are confident we can fully leverage the opportunity.”

Simon Hoffmann Riis, Promotion & Loyalty Manager at Danske Spil said: “Push Gaming has been on our radar for years as one of the missing pieces in our otherwise impressive game offering. I am excited to get key titles like Jammin’ Jars, Razor Shark and Fat Rabbit live across our platforms, and there is not a doubt in my mind that they will quickly gain traction with our player base.”

Marking its tenth anniversary last October, Push Gaming has continued to go from strength to strength this year following the acquisition of its MGA and UKGC-licensed platform in 2020.

Established as one of the industry’s most entertaining suppliers, Push Gaming is live across several regulated European markets with the likes of GVC, William Hill, SkillonNet, Casumo, LeoVegas, The Rank Group and Gamesys.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.