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Relax Gaming goes live with Veikkaus in continued Nordic expansion

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Relax Gaming, the igaming aggregator and supplier of unique content has signed a major deal to supply its in-house and third-party slot portfolio to Finnish government-owned betting agency, Veikkaus.

The partnership will give Veikkaus access to Relax Gaming’s rapidly expanding library of proprietary content, including popular titles Templar Tumble and Money Train 2, as well as upcoming game launches from its extensive roadmap.

Content from the supplier’s third party studios will also be made available as part of the deal, including the latest releases from BTG and Felt to start.

Over the past 12 months Relax Gaming has accelerated the growth of its distribution network in the Nordics region, penning a series of deals with tier-one operators while signing mutually beneficial agreements with other aggregation platform providers to reach new casino brands and markets.

Along with the recent creation of its second in-house game studio in Sweden, the move further solidifies Relax’s regional leadership and is testament to its ambitions there.

Commenting on the deal Daniel Eskola, CCO at Relax Gaming said: “Partnering with a Finnish brand as well respected as Veikkaus is a real milestone in our company journey and puts Relax Gaming on the map of the World Lottery Association.

“Our platform expertly collates some of the most coveted slot and casino games in the industry, featuring a vast array of titles which will appeal to the unique demands and preferences of the Finnish market.”

Jan Hagelberg, Chief Product Officer at Veikkaus added:

“Relax Gaming’s full-service platform offers one of the industry’s best catalogues of games – as well its innovative in-house portfolio

We are constantly improving our offering to remain the number one operator for Finnish players. While serving our players with the best customer experience and safest online casino available, providing immersive entertainment experiences is at the core of our philosophy. We’re sure that Relax’s games will prove to be an immediate hit.

Relax now offers its partners more than 2,000 online casino games, featuring headline slots from its in-house studios along with a vast collection of content aggregated through its Silver Bullet and Powered By Relax partnership programmes.

Recognised by the industry as a true driver of differentiation, Relax Gaming has won a host of awards for its approach, recently celebrating “Casino Content Supplier” at the 2021 EGR Nordics Awards in February, as well “Casino Software Supplier” at last year’s EGR B2B 2020 Awards.

Zoltan Tundik

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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