RLMS introduce revenue share option for Bulldog portfolio

RLMS introduce revenue share option for Bulldog portfolioReading Time: 2 minutes

May 17, 2018 – The Bulldog Games brand of pushers and redemption equipment, which has reported Q1 sales that are 86 percent ahead of pre-launch forecasts, is being made available to operators on a unique revenue share agreement. RLMS Sales, the exclusive distributors for the Bulldog range, has introduced a ground breaking option that will enable operators to share in the cash box through to the completion of the October half term holidays when they will then be given an option to buy.

Tony Glanville, Managing Director of RLMS Sales, believes the array of purchasing options makes Bulldog a brand that’s accessible to every location and every business type. He explained: “We continue to work very closely with seaside operators and to understand the market dynamics and the contributions that we can make to help maximise profits. Clearly, the most important component part is the development of outstanding product and I’m delighted at the response that we’ve experienced both at EAG when we launched the brand and in the subsequent order book.

The second area we have focussed on is making the range available to the widest audience possible. The revenue share option is a sign of the confidence that we have in Bulldog. After operators have sited our products for the season we believe that having experienced the products on site that they will exercise the option to purchase. Whatever the outcome they will be able to add the energy and dynamism of the industry’s newest pusher brand to their operation without having to make any capital expenditure. It’s a win-win situation which we are delighted to be able to offer. The shares option is one of a number that RLMS has created for the industry. Operators can take advantage of a two year rental agreement with an option to purchase, an HP arrangement which is available over a two year term and a straightforward purchase. The key objective is to make Bulldog a brand to be enjoyed by everyone.

The Bulldog brand is manufactured in the UK and is backed by a comprehensive and detailed after sales and technical support which has been developed to keep machine downtime to an absolute minimum.

Source: European Gaming Industry News

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.