Ruud Gullit switched on by eSports

Prague Gaming & TECH Summit 2025 (25-26 March)

Dutch icon Gullit switched on by esportsReading Time: 2 minutes

Ruud Gullit won soccer league titles in Italy and the Netherlands and his flowing dreadlocks, together with Marco van Basten’s wondergoal, were the abiding memories of the Dutch side that won the 1988 European Championship.

He also won the Ballon d’Or in 1989 and is regarded as one of the best midfielders of his generation, but these days most teenagers associate him first and foremost with EA Sports’ video game FIFA.

Gullit, 55, is listed as an ‘icon’ alongside Brazil great Pele and Argentina’s Diego Maradona in the latest version of the soccer simulator, FIFA 18, which has already sold 10 million copies worldwide.

In last year’s FIFA Interactive World Cup staged in London he was thrilled to see both finalists fielded computer-generated Gullits in their teams.

Witnessing that event opened his eyes to the sheer size of esports and is why Team Gullit – an Academy offering coaching and analysis for aspiring professional gamers – was launched in January.

I actually played against myself because I was picked for both teams, it was fantastic. It’s funny to see yourself and recognise a goal celebration,” Amsterdam-born Gullit told Reuters at the ESports Insider Super Forum last week.

When I meet kids these days they know me from Playstation, not from football. They say, ‘I want you but you cost a lot of money, how do I get you?’ I say, ‘You’ll have to ask my girlfriend’.

It’s good that your legend continues.

Like most people born pre-1970, Gullit has taken a while to get his head around the idea of professional esports players.

But having watched Britain’s Spencer ‘Gorilla’ Ealing beat Germany’s Kai Wollin and walk away with a US$200,000 cheque last August, Gullit realised esports had evolved from “geeky” kids fiddling with their controllers in “stinky” bedrooms.

I realised how serious it was,” he said. “The players had a manager, a coach, they have everything. The amount of time they put in is unbelievable. And there were seven million players involved before that final. It’s huge.”


Source: Reuters


Source: European Gaming Industry News

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.