SIS & 49’s agree expansion of deal to cover international & online

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Press Release – 12th April 2018 – SIS (Sports Information Services), a leading supplier of betting products to retail and online operators, has announced the renewal of its retail agreement with 49’s, and an expansion to cover international and online.

The 49’s numbers games, live draws and virtual content have been included in SIS’s Retail TV Service for independent bookmakers and SIS’s ROW (Rest of the World) TV Channel to date.

Paul Witten, Product Director at SIS, said: “The 49’s content is a key part of our schedule for retail betting. We are very pleased to announce both the extension of these rights for retail, and also the increased rights for international and online.

“These increased rights further support our diversification strategy alongside our top quality horse racing and greyhound racing content”.

Miles Phillips, Chief Operating Officer, 49’s Ltd, said: “We are delighted to not only continue our partnership, but to expand our reach across the world and online.

“Together we have set an industry standard in fixed odds betting for over 20 years and are excited to expand our product offering and distribution methods with SIS”.


About SIS

SIS (Sports Information Services Ltd) is a leading supplier of products and services to the online and retail betting markets and has been at the heart of global bookmaking for more than a quarter of a century. SIS delivers multiple channels of live racing, data and commentary from racecourses and greyhound tracks in the UK, Ireland and across the world.

In addition to trusted satellite delivery, SIS has developed its own low latency streaming platform – SIS Stream, which delivers quick, secure and high-quality pictures, data and virtual content across the globe. SIS continues to develop innovative solutions to suit bookmakers at all levels of the industry, and now provides competitive pricing for UK, Ireland and international horse racing, along with greyhound and other sports via its Trading Services offer.

For more information about SIS please visit

Source: European Gaming Industry News

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.