Soft2Bet appoints Peter Christian Noer as Nordics Regional Manager

Soft2Bet appoints Peter Christian Noer as Nordics Regional ManagerReading Time: < 1 minute


Casino and sportsbook platform provider Soft2Bet has named Peter Christian Noer as its Regional Manager for the Nordic markets.

Noer assumes the position following an impressive spell as the company’s Country Manager for Sweden, and his new responsibilities will include helping Soft2Bet continue to grow its footprint in the key territories of Sweden, Norway and Finland.

Soft2Bet’s Nordic presence has gone from strength to strength since the platform provider’s inception, with its SGA-licensed operator brands CampoBet and YoYoCasino now live in Sweden, and its digital casino Frumzi proving hugely popular across the region.

The company’s new Nordics Regional Manager boasts an extensive body of experience in the regional casino industry, having been successful in managerial positions at the likes of Casumo and Danske Spil A/S.

Boris Chaikin, CEO at Soft2Bet, said: “We are delighted to announce the appointment of Peter Christian Noer as our Regional Manager for the Nordic markets, which remain a key area of focus for us as we maintain the expansion of our international reach.

“Having performed impressively as our Country Manager for Sweden, we have no doubt that Peter will continue to play a key role in helping us succeed in the Nordic territories and beyond.”

Peter Christian Noer, Nordics Regional Manager at Soft2Bet, said: “I’m honoured to be named Nordics Regional Manager at Soft2Bet, and look forward to making the role my own.

“Our award-winning product offering has won deserved plaudits from across the industry, and I can’t wait to continue assisting the business in its efforts to maintain that success over the long-term.”


After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.