Soft2Bet enhances Nordic influence with Frumzi launch

Prague Gaming & TECH Summit 2025 (25-26 March)
Soft2Bet enhances Nordic influence with Frumzi launchReading Time: < 1 minute

 

Casino platform provider Soft2Bet has further expanded its commercial presence in the Nordic markets with the launch of a new online casino brand, Frumzi.

The latest member of Soft2Bet’s ever-growing brand portfolio gives players access to a diverse array of new content, and a Pay’n’Play registration option that provides instant deposits/withdrawals via Trustly.

There are now more than 20 innovative online casinos and sportsbooks under the Soft2Bet umbrella, including widely popular brands such as CampoBet and Wazamba.

Soft2Bet’s latest bespoke product continues the company’s impressive extension of its player reach in regulated markets across the globe, with the group set to obtain further EU certification in addition to its SGA, MGA and Curacao licences.

Lasse Itainen, Soft2Bet’s Finland Country Manager, said: “Developing cutting-edge brands that players love to play is something we pride ourselves on here at Soft2Bet HQ.

“Frumzi is a highly innovative project that I’m sure our fans in Northern Europe will enjoy, and a great addition to the Soft2Bet family which continues to entertain players across the vibrant Nordic markets and beyond.”

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.