Swedish gambling regulator Spelinspektionen has launched a new marketing campaign to promote its Spelpaus.se self-exclusion scheme. The campaign will feature a series of messages, with a number of these to be broadcast as adverts across television channels in Sweden.
Spelpaus.se went live from 1 January 2019, the same date Sweden that opened its regulated online gambling market, allowing consumers to block access to gambling websites.
At present, around 52,000 are signed up with Spelpaus.se. However, the regulator said that the country’s government had been keen to further spread awareness of the scheme to ensure that more people can access help if they need it during the ongoing novel coronavirus crisis.
Anders Sims, communications manager at Spelinspektionen, admitted there is still a large number of players that are not aware of the initiative and the regulator will seek to educate more people about self-exclusion through the new marketing campaign.
“After just under a year, half of all players knew about Spelpaus.se; it’s good, but not good enough. Anyone who loses control of their gambling, or for other reasons wants to avoid gambling, should know that there is a good tool at the Spelinspektionen,” Sims said.
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