Svenska Spel Appoints Erika Svanström as New Head of Public Affairs

Svenska Spel Appoints Erika Svanström as New Head of Public AffairsReading Time: < 1 minute


Swedish gaming operator Svenska Spel has appointed Erika Svanström as its new head of public affairs, effective as of November 2.

She joins from her own consulting business and brings experience in local, regional and national politics. She has been an advisor on public affairs issues at Svenska Spel since April 2019, and before that, he was the communications manager at Sveriges Åkeriföretag, an industry association for transport and haulage.

“I am very happy to welcome Erika Svanström to Svenska Spel. She will have an important role as responsible for our activities in public affairs. As a state-owned gaming company, Svenska Spel will be a role model for the industry. We want to take that responsibility on a broad front. This includes creating increased knowledge and awareness of the challenges that the industry faces in the long and short term vis-à-vis our decision-makers,” Joakim Mörnefält, communications director at Svenska Spel, said.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.