Svenska Spel Introduces New Sales Commission Model for its Swedish Lottery and Gaming Agents

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Svenska Spel has introduced a new sales commission model for its Swedish lottery and gaming agents.

The new model marks the first commission change for Svenska Spel retail agents in the state-owned operator’s 30-year history serving as Sweden’s monopoly for gambling services.

From this month onwards, Svenska Spel will increase its “percentage sales commission” on retail games and lottery tickets. The operator will incentivise retail agents with an increased percentage fee for new customers.

However, under the new model, Svenska Spel will no longer compensate retail agents for player winnings on lottery and game prizes, and has also terminated its Saturday main draw bonus reward.

The operator has added that its 5000 retail agents were informed of the commission changes at the start of the year, with the monopoly publishing a video breaking down its new commission model.

“Svenska Spel is the entire Swedish people’s gaming company and we need to ensure that our business is competitive. Therefore, we are pleased that we have been able to develop a commission model that means an improvement for both us and our agents,” Tove Kandell, Retail director of Svenska Spel, said.

Zoltan Tundik

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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