Yggdrasil continues Italy expansion with Lottomatica agreement
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14th March, 2018 – Yggdrasil Gaming has further expanded its presence in Italy after agreeing a deal with the country’s largest online operator, Lottomatica.
Yggdrasil’s portfolio of certified slots will be available to customers of the lottomatica.it and totosi.it brands, with the operator also gaining access to Yggdrasil’s collection of in-game promotional tools, BOOST.
Yggdrasil Gaming CEO Fredrik Elmqvist said: “Italy has quickly emerged as one of Europe’s most important igaming markets, and major operators like Lottomatica have played an important role in this process.
“This partnership enables us to build upon our favourable growth in Italy, and develop a long-lasting and fruitful relationship with Lottomatica.”
About Yggdrasil Gaming:
Yggdrasil Gaming is a provider of superior online and mobile casino games. It has emerged as one of the industry’s most respected and acclaimed suppliers and provides games for some of the world’s biggest operators, including: bet365, Betsson Group, bwin.party, Cherry, LeoVegas, Mr Green, Casumo and Unibet.
The company is headquartered in Malta, with a major development office in Krakow, Poland and regional offices in Stockholm and Gibraltar. The firm holds licences in Malta, Romania, Gibraltar and the United Kingdom.
Yggdrasil’s slots are renowned for their outstanding graphics and gameplay and many have become global hits. They are integrated via the industry-changing iSENSE 2.0 HTML client framework which allows for simultaneous launches on desktop and mobile, and is supported by BOOST, a collection of promotional tools focused on engagement and retention via concepts such as Missions, Super Free Spins and Cash Race, and BRAG, an industry-first concept which allows for the promotion of games via social channels.
iSENSE 2.0+, launched in April 2017, includes a number of industry-leading features, including retina support for crisper visuals, a new minimalistic mobile UI with a sleek and fresh feel, and a new and easy in-game deposit process.
Yggdrasil was the winner of Innovator Supplier of the Year at the 2017 and 2018 International Gaming Awards, Slot Provider of the Year at the 2016 and 2017 EGR B2B Awards, Gaming Software Supplier of the Year at the 2016 International Gaming Awards and Software Rising Star at the 2015 EGR B2B Awards.
Source: European Gaming Industry News