Yggdrasil strengthens Betsson partnership to enter additional regulated markets
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8th May, 2018 – Yggdrasil Gaming has strengthened its strategic partnership with Betsson after agreeing a new comprehensive deal with the operator.
The agreement will extend the collaboration between Yggdrasil and Betsson into a number of new regulated markets, including Denmark, Italy, Spain and Latvia.
Italy is the first of the new markets to go live, with Yggdrasil content now available on Betsson’s starcasino.it brand.
Yggdrasil CEO Fredrik Elmqvist said: “Betsson was one of Yggdrasil’s very first customers when we signed a partnership back in 2014, and we have both gone from strength to strength in the years since.
“Given the increased scale of both businesses now operating across multiple jurisdictions, it made sense for us to update our partnership into something more comprehensive. This framework will ensure that the deep, strategic partnership between Yggdrasil and Betsson continues to flourish.”
Betsson Group’s Andy Broughton Braithwaite said: “Yggdrasil is a popular choice with our players across many countries and brands and their releases are of a consistently high quality, that’s why we see this as an important extension of an already successful partnership.”
Yggdrasil Gaming is a provider of superior online and mobile casino games. It has emerged as one of the industry’s most respected and acclaimed suppliers and provides games for some of the world’s biggest operators, including: bet365, Betsson Group, bwin.party, Cherry, LeoVegas, Mr Green, Casumo and Unibet.
The company is headquartered in Malta, with a major development office in Krakow, Poland and regional offices in Stockholm and Gibraltar. The firm holds licences in Malta, Romania, Gibraltar and the United Kingdom.
Yggdrasil’s slots are renowned for their outstanding graphics and gameplay and many have become global hits. They are integrated via the industry-changing iSENSE 2.0 HTML client framework which allows for simultaneous launches on desktop and mobile, and is supported by BOOST, a collection of promotional tools focused on engagement and retention via concepts such as Missions, Super Free Spins and Cash Race, and BRAG, an industry-first concept which allows for the promotion of games via social channels.
iSENSE 2.0+, launched in April 2017, includes a number of industry-leading features, including retina support for crisper visuals, a new minimalistic mobile UI with a sleek and fresh feel, and a new and easy in-game deposit process.
Yggdrasil was the winner of Innovator Supplier of the Year at the 2017 and 2018 International Gaming Awards, Slot Provider of the Year at the 2016 and 2017 EGR B2B Awards, Gaming Software Supplier of the Year at the 2016 International Gaming Awards and Software Rising Star at the 2015 EGR B2B Awards.
Source: European Gaming Industry News