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Tottenham has announced a new long-term agreement with 1XBET as its Official Betting Partner for Africa. 1XBET is one of the most visited betting and gaming websites in the world, with over 1,000 available markets.
As part of the partnership, 1XBET will have an in-stadium advertising presence at the Club’s home matches on the LED perimeter system, as well as a presence on the new website and digital channels across the continent.
The Club has 100 million followers across Africa and fully mobilised official Supporters’ Clubs in Ghana, Nigeria and South Africa. To celebrate the launch of the partnership, 1XBET is offering the Club’s fans the opportunity to win a signed shirt if they can successfully predict which Tottenham Hotspur player scores our first goal at home this season.
This is 1XBET’s first partnership in English football following high profile existing relationships with the CAF African Nations Cup and the Nigerian Football Association.
Fran Jones, Head of Partnerships, Tottenham Hotspur, said: “We are delighted to welcome 1XBET to the Tottenham Hotspur partner family and look forward to working with them to engage with and grow our African fan base.”
Eugene Kiryukhin, 1XBET’s Director for Development of International Partners, added: “We are thrilled to sign with Tottenham Hotspur, they have impressed us with their vision for the future, their players, their new stadium and we are committed to helping each other grow in Africa. We look forward to working alongside and supporting them.”
Source: European Gaming Industry News