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A number of countries Europe, the Caribbean and Asia have legalised online gambling. With the recent US Supreme Court ruling, the USA is gearing up to become a huge betting market, estimated to be worth more than $81 billion by 2022.
More countries are likely to legalise online gambling in the immediate future. There will be different kinds of legislation as well. So, gambling platforms must comply with more regulations and stricter authentication processes than ever before. This could lead to a dilemma.
At one hand, gambling companies would want to comply with all the regulations. On the other hand, they would want to be as friendly as possible to the users, who would expect to be able to bet right away, without having to go through a lengthy or friction-filled account authentication process.
Here is an overview of what could happen in the near future, or at least what industry leaders think could happen.
Why 888 Is Betting on Automated Authentication
With the gambling industry rapidly growing, the need for efficient and effective authentication and security is becoming even more crucial.
But with players’ need for speed, gambling platforms cannot afford to slow down customers in the process as they register, deposit funds, place wagers or withdraw winnings. That’s pushing companies like casino site 888.com to invest in automated authentication processes, according to Russell Medley, 888’s director of fraud and risk management.
“If there are more hurdles that we put in their way or more things that might prevent them or delay them from playing, it creates a drop off,” he said. “So it needs to be an immediate thing, and that’s where we need to be able to get people to go through our processes as quickly as we can behind the scenes, with minimal intrusion.”
Medley shares his thoughts on the current and future state of the online gambling space, in this month’s Digital Identity feature story.
Deep Dive: Online Gambling Payments
Gambling providers are also dealing with a rising rate of fraud attacks, as cybercriminals and bad actors increasingly target the quickly growing space. This month’s Tracker includes a Deep Dive on how casinos, online and brick-and-mortar establishments alike, are fighting back against fraud.
Around the Digital Identity World
With not just gambling, but also an increasing array of transactions taking place online, countries around the world are experimenting with new forms of digital identification.
In the Bahamas, for example, Deputy Prime Minister Peter Turnquest announced the government is working with local technology provider GIBC to create a single digital identity credential. The move is designed to provide the country’s citizens with easier and more efficient access to government services.
Meanwhile, in Europe, the Swiss city of Zug recently began using distributed ledger technology to power government-issued IDs. The city is also currently running an eVoting pilot designed to test the possibility of using the blockchain to power resident IDs and voting systems.
And in Australia, the country’s government plans to assign a digital identification credential to all citizens by 2025. The move is motivated, in large part, by the savings it can potentially provide, with experts estimating that digital IDs could reduce the average cost of government transactions from $17 per transaction to less than 40 cents, saving taxpayers billions.
Source: European Gaming Industry News